Is your lead nurturing strategy sitting on the back burner, waiting for you to carve out some precious time to execute? Read on for some simple lead nurturing examples that you can easily incorporate into your sales process.

If there’s something that most sales professionals aren’t good at, it’s staying in touch.

We get a name of a potential prospect, get excited about a chance to sell them something, and then, when (or if) we reach them, get surprised when they don’t immediately respond and agree to buy from us.

The mere idea that someone will be ready to buy at the very point we are attempting to sell is ridiculous.

On-the-Fly Lead Nurturing Efforts Are Often Futile

Can you imagine if your hairdresser knocked on your door one day and said, “are you ready for a haircut?”

What if a server from your local restaurant met you on the street in the afternoon and said, “what can I get you for breakfast?”

Silly, right?

So then why would you ever think that your sudden presence in front of a prospect warrants them getting out their chequebook?

When you realize that your timing may result in an unwillingness to buy right now, but the possibility of buying something in the future, what should you do?

Sure, you can put a reminder in your calendar to reach out, but what are the chances you’ll remember?

If you do remember, what will you say?

You don’t want to come off like someone saying, “are you ready to buy yet?” “How about now?” “Is now good?”

Instead, you need to come up with a systematic way of keeping in touch, one that is packed full of value for your prospect yet is easy for you to execute.

What you need is a Timely Nurture Table, or TNT for short.

Lead Nurturing Examples & Ideas for Systematically Connecting with Prospects

Your TNT is a pre-scheduled plan that is mapped out in advance and consists of sending value to all of the prospects you are trying to keep in contact with.

Here are some lead nurturing examples of what it might look like:

• February 15th – send a self-assessment
• May 15th – send an invite to a client event
• August 15th – share a pamphlet with customer testimonials
• November 15th – send a holiday greeting card and gift certificate

Now, the frequency and what you offer is entirely up to you, however the key is to ensure that whatever you provide, it is of value to the person receiving it.

So, identify what your prospects value, and then set up your TNT and get ready to launch.

Suddenly, you won’t have to try and remember who you should reach out to, and what lead nurturing example or idea to send. Instead, you can focus on continuing to find and pursue new prospects, knowing those you’ve connected with are continuing to receive value from you.